Summary
You can use brand measurement consulting services to manage brand health, use brand equity to fuel brand strategy, and influence strategic business initiatives. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. Marketers should use this report to understand the value they can expect from a brand measurement consulting services provider, learn how providers differ, and investigate options by size and market focus.
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