Best Practice Report

The Campaign Content Strategy Process

August 21st, 2020


The content plan must align internal and external content to support marketing campaign goals. Successful content leads need to work with cross-functional colleagues to create a detailed campaign content map and calendar that outlines what content will be delivered, for whom, when, and through what activation channels to support campaign goals. In this report, we detail the six steps in the Forrester Campaign Content Strategy Process model, which is designed to support teams with content responsibility when developing an audience-centric, insights-driven campaign content plan.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.