Best Practice Report

The Campaign Content Strategy Process

August 21st, 2020

Summary

The content plan must align internal and external content to support marketing campaign goals. Successful content leads need to work with cross-functional colleagues to create a detailed campaign content map and calendar that outlines what content will be delivered, for whom, when, and through what activation channels to support campaign goals. In this report, we detail the six steps in the Forrester Campaign Content Strategy Process model, which is designed to support teams with content responsibility when developing an audience-centric, insights-driven campaign content plan.

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