Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For brands, drop-ship solutions give them broader exposure, boost sales through more digital channels, and let them move excess inventory via retail partner websites. And make no mistake: Marketplaces and flash sale sites (arguably among the most successful retail marketing innovations over the years) owe their success directly to drop-ship solutions. This report helps merchants and suppliers identify the gaps in their technology ecosystems to enable drop shipping.