Summary
To steer your organization’s B2C and B2B digital experience (DX) strategy in 2024, you need to know how users engage for various tasks: via a graphical user interface (GUI)? Chat? Something else? Do they lean toward one for commerce but another for communication? To answer these questions, we created the Digital Moments Map: a model and dataset to answer questions like, “What percentage of users in a certain region this year engage in commerce via chat at least monthly?” This report presents the 2024 Australia dataset.
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