Even in Singapore and Hong Kong, two of the most sophisticated life insurance markets in Asia Pacific, digitally empowered customers with heightened digital expectations are likely to switch insurance carriers in the next 12 to 24 months. This opens commercial opportunities for digital-only insurers and traditional incumbents alike — provided that they know how to address these expectations. Digital strategy leaders should read this report to gain key insights into life insurance customers and learn how to stay relevant and win, serve, and retain those customers.