Model Overview Report

The Forrester Competitive Analysis Model

June 27th, 2024
With contributors:
Amy Hayes , Nicole Bouchie , Drew Zalucky


Many B2B organizations lack a comprehensive framework for competitive analysis. They often perform only a strength, weakness, opportunity, and threat (SWOT) analysis or focus exclusively on product feature evaluations. In this report, we introduce the Competitive Analysis Model, a tool that organizations can use to assess the competitive landscape in a specific market segment to make strategic business decisions.

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