Summary
Many B2B organizations lack a comprehensive framework for competitive analysis. They often perform only a strength, weakness, opportunity, and threat (SWOT) analysis or focus exclusively on product feature evaluations. In this report, we introduce the Competitive Analysis Model, a tool that organizations can use to assess the competitive landscape in a specific market segment to make strategic business decisions.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.