Summary
Content such as case studies, testimonials, and reviews generated by customer advocates plays an unassailable role in supporting the buyer’s journey and postsale customer lifecycle. Poor planning and misalignment in the creation and activation of that content can lead to inefficiency across the organization, to say nothing of a suboptimal customer experience. The Customer Advocacy Content Template guides customer advocacy teams in planning how to source and use advocate-generated content, and can be used in partnership with the content team for creation and execution.
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