Template

The Forrester Customer Advocacy Content Template

Using The Buyer’s Journey And Customer Lifecycle To Plan And Organize Advocate-Generated Content

August 19th, 2021
Amy Bills, VP, Principal Analyst
Amy Bills VP, Principal Analyst
Lisa Gately, Principal Analyst
Lisa Gately Principal Analyst

Summary

Content such as case studies, testimonials, and reviews generated by customer advocates plays an unassailable role in supporting the buyer’s journey and postsale customer lifecycle. Poor planning and misalignment in the creation and activation of that content can lead to inefficiency across the organization, to say nothing of a suboptimal customer experience. The Customer Advocacy Content Template guides customer advocacy teams in planning how to source and use advocate-generated content, and can be used in partnership with the content team for creation and execution.

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