Best Practice Report

The Forrester Digital Experience Review™: Hong Kong Banking Sales Mobile Sites, Q4 2020

Hong Kong Banks Need To Better Help Prospects Choose And Apply For Banking Products

December 9th, 2020
With contributors:
Frederic Giron , Han Bao , Bill Nagel

Summary

Current accounts are central to a customer's relationship with their primary bank, and increasing numbers of customers are using their mobile phone to find, research, and apply for new current accounts. To assess how helpful mobile sites are to customers, we evaluated the banking sales mobile sites of five leading Hong Kong retail banks. This report identifies where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

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