The 2024 Digital Experience Review™ of US mobile retail apps outlines the best practices for a range of mobile experiences, from shopping features and functionality to search functions, omnichannel fulfillment offerings, and customer support. To gauge how easy and effective different retailer app experiences are, we reviewed 10 US retail mobile apps in late 2024. This report highlights where these companies excel, where they fall short, and what digital experience leaders and their teams should do to improve mobile app experiences for their customers.