The Forrester Product Investment Scorecards Tool

July 16th, 2024

Beth Caplow VP, Principal Analyst

Lisa Singer VP, Research Director

With contributors:

Amy Hayes , Kaitlyn Coalson , Ellen Lind

Summary

The Forrester Product Marketing And Management (PMM) Model, a customer-centric and collaborative product commercialization and lifecycle process, is designed to bring opportunities to market. An executive oversight or innovation council should use product investment scorecards to evaluate business opportunities and decide which ones are worth pursuing and investing in on the basis of a standard set of criteria. The Forrester Product Investment Scorecards Tool helps business leaders assess investment opportunities from the initial business opportunity proposal to the lean business case and final business case.

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