Decision Tool

The Forrester PMM Model Investment Scorecards Tool

October 26th, 2020
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst

Summary

The Forrester Product Marketing And Management (PMM) Model, a customer-centric and collaborative product commercialization and lifecycle process, is designed to bring opportunities to market. The PMM Model investment scorecards should be used by an executive oversight or innovation council to evaluate business opportunities and decide which ones are worth pursuing and investing in on the basis of a standard set of criteria. The Forrester PMM Model Investment Scorecards Tool helps business leaders assess investment opportunities from the initial business opportunity proposal to the lean business case and final business case.

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