Authentic, strategic, scalable marketing is more critical than ever to support B2B marketing’s purpose of driving business growth. To accelerate their performance, marketing leaders are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 21 technology categories that support B2B marketing. B2B marketers should read this report to shape their company’s investment approach to these technologies.