Summary
If 2020 proved to companies that customer behavior could change at the drop of a hat, 2021 proved that change is constant, and the new “normal” is continually evolving. With current and future challenges, such as cookie deprecation and the proliferation of opaque AI systems, companies that wish to excel at customer insights will need to invest in new data sources, emerging analytical techniques, and more agile operational models.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).