Wave Report

The Forrester Wave™: Marketing Resource Management, Q3 2022

The Nine Providers That Matter Most And How They Stack Up

August 8th, 2022
With contributors:
Emily Collins , Sarah Morana , Christine Turley


In our 33-criterion evaluation of marketing resource management (MRM) providers, we identified the nine most significant ones — Adobe, Aprimo, BrandMaker, HCL Software, IntelligenceBank, Lytho, MARMIND, Optimizely, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals select the right one for their needs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.