Summary
Forrester has developed the Financial Services Customer Trust Index (FS Customer Trust Index) to assess the level of trust customers have with their financial services providers. Why does this matter? Trust drives revenue. This report answers the question, “Which French banks are earning the most customer trust and how are they earning that trust?” We reveal the complete rankings of nine French banking brands that were analyzed as part of the FS Customer Trust Index in 2022. Customer experience, digital, and marketing executives can use this report to inform their ongoing improvement efforts to earn customers’ trust.
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