The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Travel

Emerging technology will have a more pronounced impact on virtual travel than actual travel. Consumers will increasingly book and buy travel products like flights, train tickets, hotels, and activities on mobile devices — Forrester forecasts that US consumers will spend $113 billion on travel via mobile payments in 2023 — but mobile will have a greater impact on the products and services that travelers buy during their trip. Immersive experiences will allow consumers to experience services before they purchase them. Anticipatory services that rely on the traveler’s digital identity and context will make recommendations or even act on a consumer’s behalf, such as selecting the best flight or train based on the traveler’s schedule and location.