Summary
Consumers regard their email inboxes as digital representations of their personal space, while marketers view email as a vehicle for pushing promotions. The result is friction in the user promotional email experience. Members of Forrester’s ConsumerVoices Market Research Online Community (MROC) in the US, UK, and Canada feel that email marketers are just plain doing email wrong. To course-correct, use email to create an empathetic connection with recipients, honor subscriber choices, and be human amidst all possible automation.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).