Landscape Report

The Marketing Resource Management Technologies Landscape, Q2 2024

Forrester’s Overview Of 23 Vendors

April 22nd, 2024
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Emily Collins , Pippin Evarts , Christine Turley

Summary

You can use marketing resource management systems (MRMs) to improve marketing performance and ROI management, free up time for creativity with optimized work management, and support content alignment, brand consistency, and asset localization. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Marketing operation’s leaders should use this report to understand the value they can expect from an MRM vendor, learn how vendors differ, and investigate options based on size and market focus.

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