Summary
Automation and job displacement in the advertising sector is growing as reductions in labor correlate to efficient delivery for brands and increased revenues per headcount for providers. AI’s impact on advertising will spill over into CX and marketing as its contribution to brand experiences accelerates. Marketing, CX, and agency executives need a coherent and human strategy to manage AI’s influence on talent and output. They can use “the network effect of AI” — an AI-enabled network of humans and technology that supports better CX and marketing experiences, more empowered talent, and optimized outcomes. This report shows you how to put the network effect of AI to work for your company.
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