Summary
Many traditional sales-led companies using product-led growth (PLG) strategies have adopted a hybrid PLG approach known as product-led sales (PLS), in which the product drives initial engagement and sales teams convert high-intent users into customers. To implement PLS successfully, organizations must first ensure their readiness in the areas of organizational commitment, product fit, metrics collection and use, and sales and marketing alignment. This tool helps cross-functional product core teams determine their readiness for PLS for up to eight product initiatives.
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