Summary
Intelligent content will redefine content’s relevance to bottom-line business results by combining human creativity, AI, and data to create self-optimizing content with clear goals. Traditionally, it’s been difficult to measure the impact of content on actual business results. Although AI holds promise, it’s beginning to introduce new business risks. This report outlines how intelligent content experimentation has already begun, and the changes leaders need to make to their digital operating models to capitalize on intelligent content. Digital leaders in B2B and B2C should read this report to learn how to evolve content strategy, technology, and operations in the age of AI.
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