Summary
SEO remains an effective way for brands to understand their customers while growing their reach and relevance with distinctive, authoritative content. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2022, 74% of marketing executives plan to increase their SEO budget in 2023. SEO drives more than half of site traffic — and what’s good for SEO, including a mobile-friendly UI and a fast, responsive website, is good for customer experience. However, as zero-click searches rise and search engine results pages are increasingly monetized, marketers must evolve and refine SEO approaches. This tool helps marketers evaluate their SEO competency across five domains.
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