Data Overview Report

The State Of AI In B2B Marketing, 2022

B2B Marketers Are Embracing AI Based On Positive Early Results

February 22nd, 2023
With contributors:
Steven Casey , Laurynn Bedard , Arianne Burnette

Artificial intelligence (AI) is a powerful capability that continues to spread across the marketing technology (martech) stack. Forrester’s Q2 2022 Global State Of AI In B2B Marketing Survey explored the ways B2B organizations are using AI to enhance the experiences of buyers, customers, and the frontline marketers who engage with them. From this report, B2B marketers will gain a greater understanding of what AI is, where it’s present in the B2B martech stack, how it’s being used to deliver value to companies and customers, and common challenges when adopting AI-powered capabilities.

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