Summary
B2B marketing teams are at the vanguard of artificial intelligence (AI) adoption, with a broad set of use cases that have the potential to reinvent marketing processes and ways of working. In this report, we explore the current state of AI adoption in B2B marketing and focus on a cohort of leading adopters with the broadest and deepest experience with AI. These companies prioritize driving productivity, are closely aligned with their IT teams, and have invested in data management and operations.
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