Summary
In 2026, omnichannel experiences, real-time inventory, and intelligent supply chains continue to define activity for retail in cloud. GenAI and automation are improving product and content personalization and operational agility across the value chain. Retailers are modernizing legacy systems while adopting AI, edge, and composable commerce. Ongoing trade tensions have created economic uncertainty; despite this, retailers continue to increase cloud spend, citing drivers such as agility, speed, and scalability. Security and compliance remain critical as volumes and attack surfaces grow with increasing migration. This report informs retail cloud leaders about the trends and challenges they can expect in 2026.
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