Summary
As organizations continue to invest in data and analytics, many are developing data products and refining their strategies to better align with business goals and customer needs. While increased maturity and benefits cited from productized data have risen, many organizations still face challenges. This report presents high-level insights from Forrester’s Data And Analytics Survey, 2025. It covers priorities and challenges for data and analytics decision-makers as well as infrastructure, insights, and services vendor preferences.
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