Data Overview Report

The State Of Demand, Account-Based, And Customer Marketing, 2024: Digital Drives Engagement

Frontline Marketing Leaders' Perspective On Effective Delivery Mechanisms And Assets For Presale, Pipeline, And Postsale Engagement

 and  four contributors
Apr 07, 2025

Summary

Frontline marketing represents the coalition of marketing leaders and their teams that are responsible for buyer audience engagement and most accountable to pipeline and revenue outcomes. Forrester’s Demand, ABM, And Customer Marketing Survey, 2024, studied broad patterns among frontline marketing decision-makers across multiple aspects of their areas of accountability, which include demand, account-based, and customer marketing, as well as digital, field, and event marketing. This report provides an interactive data overview of the key survey findings, focusing on the delivery mechanisms and assets that are most effective in driving presale, pipeline, and postsale engagement.

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