The promise of scaled production, content personalization, and immersive consumer experiences come to life in the magic of generative AI (genAI) for visual content. Its potential makes it a top 10 emerging technology for 2025, with applications from marketing operations to consumer experiences. However, adoption and use cases vary by industry. Read this report to understand what genAI for visual content entails, the trends affecting its adoption, and the seven use cases Forrester perceives as most achievable in the short to medium term.