The State Of Global Business Buyer Trust In 2024

December 27th, 2023

With contributors:

Matthew Selheimer , Srividya Sridharan , Stephanie Balaouras , Jenna Santos , Amy Hayes , Shannon Colford , Kate Pierpont

Trust is an essential ingredient in the business buying process. Trusted companies are more likely to win and retain customers, receive the accolades of their peers, and enjoy a strong buyer preference. This report explains how to build and maintain trust equity and shares the factors that create trust bonds with business buyers.

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