Summary
Trust is an essential ingredient in the business buying process. Trusted companies are more likely to win and retain customers, receive the accolades of their peers, and enjoy a strong buyer preference. This report explains how buyers of IT solutions think about trust when making a purchase decision. IT solutions providers can use this report to learn how to build and maintain trust equity with current and potential customers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).