Data Overview Report

The State Of Global Business Buyer Trust In 2024: Information Technology Solutions Purchases

August 7th, 2024
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst
Zachary Stone, Data Researcher
Zachary Stone Data Researcher
Alvin Nguyen, Senior Analyst
Alvin Nguyen Senior Analyst
With contributors:
Matthew Selheimer , Stephanie Balaouras , Jenna Santos , Shannon Colford , Kate Pierpont

Trust is an essential ingredient in the business buying process. Trusted companies are more likely to win and retain customers, receive the accolades of their peers, and enjoy a strong buyer preference. This report explains how buyers of IT solutions think about trust when making a purchase decision. IT solutions providers can use this report to learn how to build and maintain trust equity with current and potential customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.