The State Of Mobile Banking, 2015

Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile banking to continue growing strongly over the next few years, displacing online banking for everyday tasks. To encourage and profit from that growth, eBusiness executives must use mobile to engage customers and drive sales. Many banks need to think of mobile as more than just a channel. eBusiness executives can use mobile technologies to create new sources of value for customers and use context to deliver more relevant and engaging customer experiences. This report is intended to help eBusiness and channel strategy professionals understand the state of customer demand in developed economies, what mobile functionality banks have rolled out, and how to develop their own mobile services.