Vision Report

The State Of Moments Maturity 2022

May 27th, 2022
Julie Ask, null
Julie Ask
Ryan Skinner, null
Ryan Skinner
With contributors:
Fiona Swerdlow , Gabrielle Raymond


Companies are in the beginning stages of delivering the right moment at the right time to the right person. Maturing in moments delivery requires companies to orchestrate across five dimensions: context, consumer (who), content (what), channel (where), and trigger (when). This report explains why most companies are still early on the maturity curve and how to advance to the next stage to ultimately deliver the ideal state — i.e., fully anticipatory experiences — to consumers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.