The State Of Moments Maturity 2022

May 27th, 2022

Jessica Liu Principal Analyst

Joe Stanhope VP, Principal Analyst

Julie Ask

Ryan Skinner

With contributors:

Fiona Swerdlow , Gabrielle Raymond

Summary

Companies are in the beginning stages of delivering the right moment at the right time to the right person. Maturing in moments delivery requires companies to orchestrate across five dimensions: context, consumer (who), content (what), channel (where), and trigger (when). This report explains why most companies are still early on the maturity curve and how to advance to the next stage to ultimately deliver the ideal state — i.e., fully anticipatory experiences — to consumers.

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