Trends Report

The US Health Insurers Customer Experience Index Rankings, 2022

How US Health Insurers Earn Loyalty With The Quality Of Their Experience

December 1st, 2022
Kara Wilson, null
Kara Wilson
With contributors:
Rick Parrish , Daniel Portillo , Niraj Patel , Michelle Yaiser , Ananya Suresh , Shayna Neuburg


How customers perceive a brand influences how much they spend with the brand and whether they recommend it, as well as how likely they are to forgive the brand’s missteps. This report answers the question, “Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences?” We reveal more details behind the complete rankings of 17 health insurance brands that we analyzed as part of the US Customer Experience Index (CX Index™) in 2022. CX professionals can use this report to inform their ongoing improvement efforts.

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