Data Overview Report

The US Health Insurers Customer Experience Index Rankings, 2024

Ratings Declines Make For Bad News Industrywide

June 17th, 2024
With contributors:
Rick Parrish , Niraj Patel , Daniel Portillo , Shayna Neuburg

How customers perceive a brand influences how much they spend with the brand and whether they recommend it, as well as how likely they are to forgive the brand’s missteps. This report answers the question, “Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences?” We reveal more details behind the complete rankings of 16 health insurance brands that we analyzed as part of the US Customer Experience Index (CX Index™) in 2024. CX professionals can use this report to inform their ongoing improvement efforts.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.