Best Practice Report

The World’s Most Future-Proofed Brands

The Best US Direct-To-Consumer Brands In Forrester’s Go-To-Market Reviews

November 11th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Retail brands are changing their approach to customer experience. Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester’s Digital Go-To-Market (GTM) Reviews have evaluated brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report highlights the practices from the best direct-to-consumer brands we have identified.

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