Best Practice Report

The World’s Most Future-Proofed Brands

The Best US Direct-To-Consumer Brands In Forrester’s Go-To-Market Reviews

November 11th, 2021
With contributors:
Fiona Swerdlow , Taylor Hansen


Retail brands are changing their approach to customer experience. Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester’s Digital Go-To-Market (GTM) Reviews have evaluated brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report highlights the practices from the best direct-to-consumer brands we have identified.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.