Predictions Report

Predictions 2021: Retail

October 20th, 2020
With contributors:
Stephen Powers , Nicole Murgia


In 2021, retailers and brand manufacturers must prioritize logistics, distribution, and payments — and adapt to regulation. Savvy brand manufacturers will finally take control of their distribution and business destinies, including smart, deliberate distribution via select partners and direct-to-consumer (DTC) initiatives. States, agencies, and courts will keep a close eye on privacy and data protection practices and, in the US, finally review Section 230 of the Communications Decency Act. In this report, we explore Forrester’s predictions for retail in 2021.

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