Summary
As B2B buying behaviors continue to evolve, partner ecosystem marketing and demand strategies must keep pace — or risk falling behind. Transformative trends in preferences and the AI revolution mandate the need for change within partner demand programs. This report explores the latest B2B buyer trends and outlines strategic recommendations for partner ecosystem marketing leaders and their teams.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).