The customer is at the center of all marketing efforts in 2023, and our research reveals big changes ahead for channel marketing and demand gen teams.
Savvy marketing orgs will be the ones that align with sales to strengthen their customer obsession. Curious to know how this can work for you?
Watch this webinar to learn how to align your B2B organization for 2023 resiliency. Get insider insight on our 2023 B2B marketing predictions and how to prepare your marketing structure, processes, and composition for changes headed your way.
Watch this webinar so you can learn:
- Why 40% of B2B marketers will lose their channel marketing function.
- Why demand teams reporting to sales will jump 20%.
- How to align marketing and sales on customer needs.
- How to use partner ecosystems to your advantage.
- Which marketing processes and workflows are crucial to alignment.
Watch this on-demand webinar
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