Amy Hawthorne
Principal Analyst
Author Insights
Blog
Reconfiguring Reporting Lines Is No Quick Fix: Insights From Our B2B Marketing Predictions Webinar
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
Blog
Sales Engagement Platforms Optimize Sales In A Hybrid World
The Forrester Wave™ evaluation covering sales engagement vendors in 2020 was released at a point during the COVID-19 epidemic when sellers could no longer visit customers and 53% of white-collar workers were planning to work from home for the foreseeable future. One year later, the Forrester/Human Resource Executive© Magazine Q3 2021 US HR Decision-Maker Survey […]
Blog
The Sales Engagement Landscape And The Case For The Single Pane Of Glass
In this fast-moving sales technology environment, the sales engagement feature set has never been more valuable. Our new research provides insight into what the future may hold.
Blog
18 Ways Teleservices Teams Can Add Value When Calling Is Uncertain
- Businesses whose teleservices reps are working from home are having to evolve how they engage with prospects
- Teleservices teams should use remote working time to experiment with new approaches, connect buying groups in target accounts, improve product and tool knowledge, and polish their external appearance
- While marketing teams are adjusting programs and outreach plans, teleservices teams are focusing on documenting best practices, processes, and plans for next steps