AI Success Isn’t About More Tech — It’s About People

Download our guide to learn how to avoid the AI market hype distractions and focus on building AI skills and operating models your organization needs for real ROI.

AI is everywhere — and the pressure to prove ROI is intense. But adding more technology isn’t the answer. Bigger GPU clusters, new chips, and the latest models won’t guarantee success. Those advances push the AI industry forward, but they don’t improve your organization’s results.

According to Forrester’s AI Pulse Survey, 73% of decision-makers say their organization has achieved less than a 50% ROI on AI investments. The problem isn’t your tech stack; it’s your people and structures.

This guide shows how leading organizations are tuning out AI hype and focusing on workforce readiness, organizational reinvention, and cultural trust to turn investments into measurable ROI.

What’s Inside For You?

Strategies for closing the AI skills gap in your organization

The unexpected impacts AI agents have on your operating model

The risk of low trust in AI — and how it can derail adoption

A CIO/CTO playbook for scaling AI responsibly and driving real ROI

Why Download This Guide?

Separate AI marketing hype from AI strategy.

Reduce risk and accelerate ROI by focusing on human transformation.

Build a strategy to outlast market volatility.

Don’t let AI hype stall your progress — learn how to turn investments into ROI now. Download the guide.

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Put AI Into Action

AI is transforming decisions, but many organizations remain stuck in unscalable pilots, losing speed and competitive edge. Forrester provides research, tools, and insights to help turn AI into real outcomes. Visit our resource center to learn more.

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