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Description
AI is accelerating the pace of product innovation and forcing portfolio marketing leaders to rethink how they allocate resources, measure value, and bring offerings to market. Based on Forrester research and emerging practitioner examples, this webinar explores how portfolio marketing teams can shift from feature-centric planning to outcome-based value delivery, modernize launch processes with AI and agents, and build the organizational foundations needed to scale AI-era innovation.
Key takeaways:
- Learn how to align investments and messaging around measurable customer outcomes and proof of value.
- Discover how to replace legacy launch practices with AI-enabled operating models.
- Explore how to experiment with emerging AI capabilities without sacrificing differentiation.
Target audience level: all levels
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