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Description
Agencies are introducing technologies that reshape how they work: AI and intelligent automation in particular turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools will fundamentally change the way agencies work, automating 11% of their workforce by 2023. Join Forrester’s Jay Pattisall and J. P. Gownder to understand and plan your investments for the agency of the future.
Key takeaways:
- A clear understanding of how AI and intelligent automation change the way agencies work
- A model that forecasts the advancement of AI and automation across the agency workforce
- Details marketers and buyers should consider when applying a combination of human creativity and technology accuracy
Target audience level: intermediate
Vendors mentioned: 360i, Accenture Interactive, Adobe, Ansira, Code, Dentsu, Epsilon, Google, Mediahub, MediaMonks, Mighty Hive, Organic, Persado, Publicis Groupe, Red Door Interactive, UM, Wieden & Kennedy, Workfront
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