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Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
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Forrester’s B2B Summit North America 2025 provides an opportunity to align your go-to-market teams — marketing, sales, customer, and product — on new ideas, frameworks, and practical advice to drive growth and lead transformation.
Make the most of the exclusive access you'll have with Forrester's entire go-to-market team of analysts and industry leaders.
Join Dave Frankland, B2B Summit Host, as he previews:
Plus, Dave will share some pro tips to stay comfortable and enjoy your time in Phoenix.
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The increasing prevalence of deepfakes in digital, online interactions has become a serious problem. They can wreak havoc on organizations by causing fraud losses, compliance issues, and reputational damage. But while deepfakes are getting harder to detect, there’s hope for organizations to manage and defeat them. Join Forrester for this webinar discussing protecting your organization from deepfakes and find out what works —and what doesn’t.Key takeaways: Discover why deepfakes are problematic in digital business.Understand why deepfakes are hard to fight.Learn how your organization can get started.Discover what vendors are doing.Target audience level: beginner and intermediate
Accelerate innovation with deeper insights about why TuringBots are important, when they will likely pay off, and how others are using them; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. TuringBots can potentially automate complex decision-making and enhance machine learning capabilities over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how TuringBots are reshaping AI and machine learning.Understand their role in decision-making automation.Explore tools and platforms for TuringBot development.Target audience level: all levels
Your company has a big year in store for 2025. Are you wondering how you’ll pull off everything you promised to help the business do this year? This session will introduce structure as a lever you can pull to help you accomplish critical initiatives.Key takeaways: Learn the common factors that make different org models successfully align CX, digital, and marketing functions.Determine what structure best suits your business using Forrester’s framework.Inform your strategy with real-world examples.Target audience level: intermediate
In this interactive session, you can submit and upvote questions about all-in-one event management platforms and learn more about the top vendors evaluated in our recent Forrester Wave™ report. We also discuss the market dynamics, disruptors, and differentiators among the vendors evaluated, as well as other findings from our research.Key takeaways: Learn what’s changed in the B2B event management technology market.Understand what you should be looking for when selecting a vendor.Learn where the market is heading.Target audience level: all levels
In this webinar, we explore best practices for chief sales officers (CSOs) to drive long-term seller contributions that optimize their lifetime value to both the organization and its customers.Key takeaways: Understand how modern CSOs are responsible for the “person” in “salesperson.”Learn how to deliver a variety of high-contribution career options.Target audience level: intermediate
Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate