Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Personalized recommendations and offers are becoming commonplace. Customers expect personalization in all facets of their life and from all firms they interact with. But banks are getting it wrong — too quickly checking the box on delivering “personal” experiences and focusing their personalization efforts on using data to determine the next best offer. The result? Missed opportunities to differentiate, deepen engagement, and remain relevant to their customers. This webinar explores what customers want, why banks are missing the mark, and what banks can learn from leaders in other industries.
Key takeaways:
- What is personalization?
- What do customers want and expect from personalized experiences?
- How are banks are getting it wrong, and what are the missed opportunities?
- What can banks learn from leaders in other industries?
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.