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For eBusiness & Channel Strategy Professionals

WEBINAR: Banks Must Personalize Or Perish

April 11, 2019

Description

Personalized recommendations and offers are becoming commonplace. Customers expect personalization in all facets of their life and from all firms they interact with. But banks are getting it wrong — too quickly checking the box on delivering “personal” experiences and focusing their personalization efforts on using data to determine the next best offer. The result? Missed opportunities to differentiate, deepen engagement, and remain relevant to their customers. This webinar explores what customers want, why banks are missing the mark, and what banks can learn from leaders in other industries.

Key takeaways:

  • What is personalization?
  • What do customers want and expect from personalized experiences?
  • How are banks are getting it wrong, and what are the missed opportunities?
  • What can banks learn from leaders in other industries?

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