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Description
Consumers look for convenient, empowering, and engaging ways to complete typical activities. To provide these consumers with the best digital experience, brands must choose the most appropriate digital touchpoints. For example, task-oriented activities are best accomplished by high-convenience touchpoints such as voice-enabled interfaces, whereas touchpoints like chat or augmented reality better serve more complex activities. This webinar helps digital business leaders make smart decisions in choosing the best digital touchpoints to engage with their consumers.
Key takeaways:
- Learn how to make digital touchpoint decisions based on customer needs.
- Discuss use cases for digital touchpoints
Target audience level: beginner and intermediate
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