ON-DEMAND Webinar

Digital Trust Predictions 2022: Executives Take Concrete Steps To Improve Trust

Original Broadcast Date:Jan 31st, 2022
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Jinan BudgeVP, Research Director
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Ian BruceVP, Principal Analyst
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Enza IannopolloVP, Principal Analyst
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Renee MurphyPrincipal Analyst
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Description

Savvy leaders who have embraced the trust imperative know that trust isn’t a buzzword and that it doesn’t happen accidentally. In the coming year, these leaders will take concrete steps to build this trust. And conversely, brands that fail to build digital trust will languish.

Key takeaways:

  • Learn about a new C-level role: the chief trust officer (CTrO).
  • Consider using bias bounties as your canary in the coal mine.
  • Explore privacy-preserving technologies (PPTs) today.
  • Commit to the Climate Pledge.

Target audience level: all levels

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