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This webinar was originally scheduled for July 15th
Don't miss out on this encore of a standing-room-only Forrester B2B NA Summit session! Due to overwhelming demand, we are hosting a special webinar to share the inspiring stories of Palo Alto Networks, Siemens, and Zendesk, all of which are actively transforming their revenue processes. As organizations prioritize revenue process transformation in 2024, many are seeking guidance on how to actually make this change, as well as validation that this change will deliver results.
Key takeaways:
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B2B organizations must transform their revenue processes to focus on delivering value to the buyer throughout the customer lifecycle.
With the B2B Revenue Waterfall, organizations can plan and manage all their revenue opportunities using standard sales force automation (SFA) objects and gain visibility into the revenue engine’s performance using common visualization techniques.
In this report, we examine B2B opportunity types, their main variants, and the characteristics of each that impact how revenue engines perform.
Sales and marketing leaders must align on a new perspective for driving demand based on opportunities and buying groups rather than individual leads.
In this report, we explain how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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