Amy Hawthorne

Principal Analyst

Amy is a seasoned marketing leader with 20 years of experience working at B2B technology companies. She has a passion for all things revenue marketing, including demand generation, database marketing, marketing technology, and sales/marketing alignment. Her experience includes building revenue-accountable demand generation campaigns (direct, channel), creating an optimized marketing program mix, budgeting and resource allocation, closed-loop reporting, and ROI analysis for companies of all sizes.

February 10th, 20214 min read

This report discusses cadence elements such as duration, touch attempts, time between touch attempts, delivery mechanisms, and delivery content as well as the different types of cadences used to engage prospects and customers.

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