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Vendors mentioned:
B2B Commerce Solutions Wave: Adobe, BigCommerce, commercetools, Intershop, Optimizely, Oracle, Salesforce, SAP, Sitecore, Spryker.
B2C Commerce Solutions Wave: Adobe, BigCommerce, commercetools, Kibo Commerce, Optimizely, Salesforce, SAP, Shopify Plus, VTEX. (And possible passing mention of Elastic Path)
Target audience level: all levels
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In our 27-criterion evaluation of B2B commerce solutions providers, we identified the 10 most significant ones and researched, analyzed, and scored them.
In our 27-criterion evaluation of B2C commerce solutions providers, we identified the nine most significant ones and researched, analyzed, and scored them.
What do customers really want from personal mobility? The answer goes far beyond vendor-specific or tech-centric solutions. From sustainability concerns to shifting mobility patterns and rising customer expectations, the landscape is evolving fast. Together, we dive into how connectivity, automation, shared use, and electrification are reshaping ecosystems — and why the future belongs to those who embrace collaboration and broader market opportunities.Key takeaways: Learn how consumers of mobility think about it, and its role in their lives. Explore the disconnect between mobility providers and consumers.Hear examples of getting it right.Target audience level: all levels
End-to-end automation means different things to different people. At its narrowest, it’s going from compile to staging. More broadly, it can encompass the entire software development lifecycle, from collecting requirements to eventual retirement of the product and the infrastructure it runs on. Join Naveen, Chris, and Andrew to learn where to best end — and start — your automation journey.Key takeaways: Learn what end-to-end automation means.Discover how to redefine the boundaries of automation.Target audience level: intermediate and advanced
Connected product engineering services providers help their clients imagine, design, test, build, sell, or maintain connected products. These connected products combine a physical product with supporting apps and digital services and can include anything from a connected toothbrush or coffee machine to software-defined vehicles and smart factories. In this webinar, we look at our most recent evaluation of providers in this market.Key takeaways: Learn which connected product engineering services providers we evaluated in our research, and how they performed.Understand the broad range of tasks a connected product engineering services provider may be called on to tackle. Explore when and how your organization might want to engage with a connected product engineering services firm.Target audience level: all levels
Forrester’s data and research consistently show how companies that focus resources and strategy on delivering value to customers outperform their competitors on several business measures. Ensuring that B2B customers receive the best postsale experience requires proactive engagement through customer success and customer marketing, as well as personalized and effective reactive engagement whenever they encounter a problem or need support. However, once OpenAI released GPT-4, everything everyone thought they knew about great customer service strategy and execution got turned on its head. Customer service and support teams have the most to gain — or change — through the use of generative, predictive, and agentic AI.Please join Laura Ramos, VP and principal analyst at Forrester, as she explores the latest trends impacting B2B customer service and how generative, predictive, and agentic AI stand to redefine the purpose, role, and results of teams that support B2B customers postsale.Key takeaways: Learn what’s unique about B2B customer service and the changing opportunities that Forrester sees for clients in this space.Discover the top challenges that B2B customers face when delivering effective, differentiating support that truly impacts the customer’s experience.Explore how AI will help solve those challenges while also permanently changing the role and scope of customer service for companies that sell highly considered products and services.Target audience level: intermediate
Disruptive technologies are a double-edged sword for environmental sustainability, offering both crucial enablers and significant challenges. On the positive side, technology innovations accelerate energy and resource efficiency, aid in climate adaptation and risk mitigation, monitor crucial sustainability metrics, and even help in environmental conservation. However, the necessary compute power, volume of waste, types of materials needed, and scale of implementing these technologies can offset their benefits.In this webinar, we discuss our latest report, which explores the dual roles of six disruptive technologies, and illustrate the beneficial use cases to guide sustainability and technology leaders on how to use them for good.Key takeaways: Explore the case studies and examples on leveraging disruptive technologies to focus on optimization.Learn about the disruptive technologies that will make the most impact in sustainability in 2025.Target audience level: beginner and intermediate
In today's fast-paced digital landscape, businesses must adapt to ever-evolving technological demands. Join us for an insightful webinar where we delve into the importance of business-optimized networks and how they can transform your organization's efficiency and productivity.Key takeaways: Understand business-optimized networks — what they are and why they matter.Discover benefits of optimization — enhanced performance, security, and scalability.Explore real-world applications — case studies and success stories.Learn implementation strategies — practical steps to optimize your network.Target audience level: beginner and intermediate