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Global Trends In Cross-Border Retail Commerce

ForecastView Webinar

May 19, 2016

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This webinar presents an overview of the trends of cross-border commerce, including the demographics of an online cross-border shopper, what consumers are buying cross-border, the size of the global online cross-border market, and the key drivers of online cross-border commerce over the next five years. It provides examples and references from Forrester’s research with time allowed at the end for questions.


  • The cross-border commerce opportunity: Why are online retailers supplementing their domestic offerings to ship products to international customers, what are cross-border shoppers buying, and how are their behaviors changing?
  • Cross-border trade in the US and China: details on how cross-border trade has affected online retail sales in the US and China
  • The size of the global cross-border retail market: a regional view of cross-border online retail sales and its main axes of trade
  • Cross-border trade's impact in Europe: Cross-border buying varies by category. This section presents examples of European cross-border buying at the category level and emphasizes the importance of product choice, price, and authenticity when purchasing cross-border.

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