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Description
B2B buyers and vendors are rapidly adopting generative AI (genAI) to conduct research, create content, and simulate and support human interactions. How will genAI embedded in the marketing and sales tech stack impact the way buyers and sellers interact?
Key takeaways:
- Learn how genAI is impacting the B2B buying process.
- Learn how to align AI assistants with the needs of your external and internal audiences.
- Know what this means for future B2B marketing and sales organizations.
Target audience level: all levels
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